2025 Picks

As you know, I’ve spent the last few months rebuilding Activation Ideas to make the search faster, the filters incremental, and many other quality-of-life improvements that I hope will pay off in the months to come. It’s paving the way for more in-depth content and an overall smoother experience.

Since the Monthly Picks were on pause, I thought we could wrap up the year with some of those remarkable campaigns from the second half of the year that were not highlighted before and that you might have missed.

Caption with Intention — Activation Ideas

If something ain’t right, fix it! Some ideas have the power to change a brand. Others, a whole industry. And some, can truly change the lives of people. This much needed innovation of a very overlooked feature makes total sense and hopefully set to change the industry standard. 2025 Cannes Lions

Activation IdeasDani Comar

Three Words — Activation Ideas

Of all the ideas you can have to support a cause, those which influence policy-making (government or corporate) are definitely my favourite because their impact is far-reaching and long-lasting. This is one of them, clearly deserving of the Cannes Lions 2025 Creative Business Transformation Grand Pr

Activation IdeasDani Comar

Vaseline Verified — Activation Ideas

Ogilvy repeats last year’s feat with yet another ground-breaking campaign for Vaseline. This time bagging the 2025 Cannes Lions Health & Wellness Grand Prix.

Activation IdeasDani Comar

Lucky Yatra — Activation Ideas

It couldn’t have been simpler.

Activation IdeasDani Comar

Middle Seat Lottery — Activation Ideas

Classic promo offering incentives for the lesser sought after items. But built to drive PR.

Activation IdeasDani Comar

Gulf of Mexico (Bar) — Activation Ideas

When nonsense strikes the world, a brand can fight back with determination, creativity, existing tools a lot of humour.

Activation IdeasDani Comar

Club Classic — Activation Ideas

Timely way to hijack the social media attention and play a role in modern pop culture.

Activation IdeasDani Comar

Pub Succession — Activation Ideas

Once again, Heineken demonstrates its commitment to the trade by keeping tradition on and helping retiring business owners leave their pubs in good hands.

Activation IdeasDani Comar

Burger to King — Activation Ideas

Trolling e-gaming commentators to unofficially sponsor the brand.

Activation IdeasDani Comar

You might also like

BTW, don’t forget to check our new sections.

Improved search & filtering

Search — Activation Ideas

Activation Ideas0

Winners

Winners — Activation Ideas

Activation Ideas0

Icons

Icons — Activation Ideas

Activation Ideas0

And our Holidays Special Collection.

Keep in touch?

Expect a brief email every month with a handful of case studies and other recommendations. Occasionally a second themed update mid-month.

Please share with friends if you found it useful. Others might enjoy these updates too. As always, short and sweet, no spam, pinky promise. However, if you decide to unsubscribe, the link is below. No hard feelings.