Apr ’24 Picks

With the recent announcements of One Show and Clio winners, the 2024 awards season is now in full swing —not to mention the upcoming road to Cannes. Plenty of new great Activation Ideas this month. But if you don’t have the time, make sure you at least check these three below.

Unofficial Goals — Activation Ideas

Redeem your team’s mistakes for a consoling beer.

Activation IdeasDani Comar

The Code — Activation Ideas

20 years going strong, Dove’s Campaign for Real Beauty has been adapting to the times ‘beautifully’. Now, AI generated images present similar or even greater challenges than the photoshopped-enhanced beauty of the early 2000’s. So this is Dove’s pledge to #KeepBeautyReal. The film above captures th

Activation IdeasDani Comar

Wi-Fries — Activation Ideas

A hot topic turned into promotion with some very basic tech tools and neat ideas.

Activation IdeasDani Comar

You might also like

Two brands surprised me lately with thoughtful actions that go beyond an advertising campaign.

First is Dove, keeping the 2-decade-long Real Beauty mantra alive and always fresh. You can check the case study above, but I also recommend reading the full #KeepBeautyReal manifesto and toolkit.

Also check Airbnb’s recent launch, firmly cementing it’s credentials as an experience brand more than just an utility. There you can also watch the launch keynote, using the Steve Job’s template all the way up to ‘... and one more thing...’

Introducing Icons and better ways to travel as a group

A new category of extraordinary experiences, plus features for group trips.

Airbnb

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