Aug ’24 Picks

You’re in for a bunch of really interesting ideas this month. The DoorDash one, making the counterintuitive choice of making it really hard to take part on their promo. And the harder it is, the more people will want it. Another unconventional approach was taken by Matilda Bay, offering very sought-after promo goodies from more popular competitors.

Oreo came back with once again another original way of offering promo codes, yet the craft is so good that it deserves a nod.

Your 2nd Favourite Beer — Activation Ideas

Great promo campaign banking on the fame of ‘competitors’. Great case study too, not taking itself too seriously. Questions like ‘How is this even legal?’ or ‘win-win-win scenario’ keeps it honest and entertaining at the same time. A fantastic exercise in repositioning that earned it some Cannes Lio

Activation IdeasDani Comar

DoorDash-All-The-Ads — Activation Ideas

An insane promo code for a promo aimed at getting DoorDash into the vernacular.

Activation IdeasDani Comar

Oreo Calls — Activation Ideas

The video alone deserves an award on its own. Truly engaging for fans and audiences alike.

Activation IdeasDani Comar

You might also like

If you followed the site for a while you know how big a fan I am of behavioural sciences applied to activation ideas. If you’re curious too, don’t miss the highlights reel of Nudgestock 2024 edition.

Nudgestock 2024 — Activation Ideas

Nudgestock 2024. It’s about time. As usual, an amazing collection of behavioural sciences related speakers, with a theme and a mic. Watch the full Nudgestock 2024 highlights reel on YouTube . Or start with Rory Sutherland’s keynote above.

Activation IdeasDani Comar

And a recent find for font lovers. A brand new and very promising font manager that puts Apple’s one to shame. Equally free.

FontBase — a Free, Beautiful, and Fast Font Manager

FontBase is a font manager made by designers, for designers. Lightning fast, with beautiful interface, and totally free. Works on Mac and Windows.

FontBase

Keep in touch?

Expect a brief email every month with a handful of case studies and other recommendations. Occasionally a second themed update mid-month.

Please share with friends if you found it useful. Others might enjoy these updates too. As always, short and sweet, no spam, pinky promise. However, if you decide to unsubscribe, the link is below. No hard feelings.