January Picks
If you were too busy between the Holiday’s hangovers and Chinese New Year celebrations, at least don’t miss these outstanding 3 case studies from January.
The Lost Class — Activation IdeasA poignant
Dani Comar
Hello & Picks of 2022 —Activation Ideas
Hi, Dani Comar from Activation Ideas here. I might be admittedly catching you by surprise.
If you’re receiving this email now it’s because you’ve probably subscribed to Activation Ideas at
Say it with Chocolate
The project started as a conventional tactical brief: ‘We want to sell more of our plain chocolate bars’. We turned it into a more interesting and strategic problem: How could we transform an
Champ Squad
This campaign shows the evolution of my thinking about brands and my belief in building long-lasting collaborative relationships with clients.
Some time ago I worked on redefining Milo’s brand purpose, moving the
Rain-Codes
Cebu Pacific, the Philippines’ leading airline, wanted to boost their share of Hong Kong travellers during monsoon season with nothing else than standard fare discounts.
We thought of a way to make the