Hi, Dani Comar from Activation Ideas here. I might be admittedly catching you by surprise.
If you’re receiving this email now it’s because you’ve probably subscribed to Activation Ideas at some point over the past 10 years. 😁
Well, I’ve finally got my act together to send you a regular update with the very best of Activation Ideas in case you didn’t have the chance to visit the site lately.
For this first edition, here are 12 gems from the past year and a few extras.
Best case studies of 2022
Behind the T-Shirt — Activation Ideas
Very moving stunt to reengage with lapsed supporters of a worthy cause. Real emotions win.
Dani Comar
Outlaw Runners — Activation Ideas
Runners speeding in the streets of Paris get caught on camera for running shoes. Wonderful combination of guerrilla & outdoor to get something off the beaten track.
Dani Comar
Draw Ketchup — Activation Ideas
Things you can do when you have an iconic brand. The best part is that it didn’t just stay as a communication gimmick but the idea made all the way to the store.
Dani Comar
Pain Stories — Activation Ideas
Aiming to do for pain what Dove did for beauty, this campaign from Bodyform/Libresse portrays in candid beauty the extent of pain that many women suffer every month with their period and other gender-related conditions. They call it the Gender Pain Gap. And they pushed the idea in every possible way
Dani Comar
Resell Tag — Activation Ideas
An idea that cuts through the clutter and across conventional silos of work. It’s brand, media, advertising, fashion, commerce, and sustainability, all at the same time. Don’t miss it. Diesel’s Enjoy Before Returning explored the same insight but mostly to drive attention to the brand. This campa
Dani Comar
Smart Fill — Activation Ideas
Just like Resell Tag , this idea harnesses existing consumer habits and makes things easier for shoppers to take more sustainable actions. In a brave move, Unilever is providing an alternative way of purchasing its products. A simple refill machine that allows shoppers to reuse any empty packaging
Dani Comar
Native Sportscasters — Activation Ideas
Fresh take on sponsorships makes football more inclusive among indigenous people in Mexico.
Dani Comar
Data Tienda — Activation Ideas
Millions of women in Mexico can’t obtain bank loans because they don’t have credit history. Wrong! They do have a long established credit history (with the local shops). Only that it has never been recorded before, until now. The new platform that was created to solve this problem and give these ent
Dani Comar
Less Talk, More Bitcoin — Activation Ideas
This is simultaneously the worst storytelling and the best ROI in the history or Super Bowl advertising. Also winner of the 2022 Cannes Lions Direct Grand Prix.
Dani Comar
Unnecessary Genius — Activation Ideas
Genius indeed. How to fabricate excitement out of thin air. Must try.
Dani Comar
Rejected Ales — Activation Ideas
Very neat way to tell the story of a perfectionist brand, and how they turned a simple idea into a fully-fledged integrated campaign.
Dani Comar
Crops of Hope — Activation Ideas
Responsible companies look into all aspects of their supply chain and tap into product innovation to save the day.
Dani Comar
Best report of 2022
The Behavioural Science Annual 2022 — Activation Ideas
Fresh off the press, the Behavioural Science Practice of Ogilvy Consulting has just published their annual with a collection of case studies filled with social interventions and applied behavioural science. You can download The Behavioural Science Annual 2022 from their website .
Dani Comar
Best classic case studies
Response Campaign — Activation Ideas
An ‘oldie‘ from Old Spice that set the bar for social media listening and ‘live’ responses. If you’re interested in the campaigns that set new trends, check out the Trail Blazers section.
Dani Comar
The American Takeover — Activation Ideas
A Cannes Grand Prix winner from a time when you could do 3-min case studies. Gaslighting the entire population of Romania.
Dani Comar
Keep in touch?
From now on, you can expect a brief email like this every month with a handful of case studies and other recommendations. And occasionally a second update mid-month with special themes. Short and sweet. No spam, I promise.
Having said that, use the link below to unsubscribe straight away if you’re no longer interested in Activation Ideas. No hard feelings.
Best,
Dani Comar
