Dec ’24 Picks

Dec ’24 Picks
Loyalty sometimes can go to extremes —Marmite’s ‘Marmite Smugglers’

The three highlights of the month go to prove that the whole world is a canvas for creativity, unbound from media formats and deeply rooted in culture. Enjoy and best wishes for 2025!

Marmite Smugglers — Activation Ideas
Love it or hate it, got people loyally advocating for the brand.
Used Barbie Dream Cars — Activation Ideas
Lateral thinking and seizing the zeitgeist.
Selfless Shelves — Activation Ideas
Wonderful brand move to help the community end-to-end.

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These days, Twitter (sorry, I still can’t call it X) is full of AI-assisted pseudo-gurus that share infinite listicles of how to get rich. Every now and then, though, I find some gems:

Like revealing lesser known behind-the-scenes of our industry that I enjoy learning about. This is the origin story of the Dollar Shaving Club for example.

Or actually useful information from well-intended thought leaders. This is award-winning writer John Long sharing some of his most requested how-to decks.

Want more of those more often? Follow me on Twitter/X.

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Dani Comar
Barcelona