The three highlights of the month go to prove that the whole world is a canvas for creativity, unbound from media formats and deeply rooted in culture. Enjoy and best wishes for 2025!
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These days, Twitter (sorry, I still can’t call it X) is full of AI-assisted pseudo-gurus that share infinite listicles of how to get rich. Every now and then, though, I find some gems:
Like revealing lesser known behind-the-scenes of our industry that I enjoy learning about. This is the origin story of the Dollar Shaving Club for example.
The most expensive 90 seconds in business history:
— Tim Carden (@timjcarden) January 4, 2025
ONE joke video cost Gillette $8 BILLION in value.
It turned a failed comedian into a billion-dollar founder in 5 years.
It'll completely reimagine how you think about growing your business.
Here's the full story🧵 pic.twitter.com/4xqAsEMKOh
Or actually useful information from well-intended thought leaders. This is award-winning writer John Long sharing some of his most requested how-to decks.
From time to time, someone asks for one of my creative "how to" decks. So I've put them all in one drive, for anyone to view download.https://t.co/lbA4W40ReB
— John Long (@janthonylong) January 3, 2025
Want more of those more often? Follow me on Twitter/X.
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Expect a brief email every month with a handful of case studies and other recommendations. Occasionally a second themed update mid-month.
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