December Picks

We closed the year with a few social media driven gems from 2023. Thanks for being around and I hope you’re getting value from both, the website and these monthly highlights.

Michelob Guy — Activation Ideas

Luckiest beer purchase ever. Random guy gets a sponsorship contract just for being in the moment.

Activation IdeasDani Comar

Ketchup Fraud — Activation Ideas

Heinz is becoming the new Burger King with all sort of disruptive strategies. In this case they go after the refillers, cementing that Heinz = Ketchup in everyone’s minds.

Activation IdeasDani Comar

NXT LVL — Activation Ideas

Kudos to a bank for embracing gaming and opening their branches on Twitch to reach the hard-to-get Gen-Z.

Activation IdeasDani Comar

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With AI sudden mainstream appeal things certainly accelerated this year. Can you believe we were barely talking about ChatGPT just a year ago? Useful as it is, it also puts pressure on the amount of time that truly is required to come up with great work. Here’s a short manifesto from Orbyt Studio on the need to slow down in a fast-moving world.

Slow design

A call to slow down in a fast-moving world.

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