Remember that message from a few months ago about rebuilding Activation Ideas?
It’s live now. New search that actually works. Filters that make sense. Navigation that helps instead of gets in the way.
I wrote about what changed and why it matters:
Say hi to the new Activation Ideas — Activation Ideas
You might have noticed things look a bit different. I’ve been working on the site behind the scenes for the last few months. It looks different but, more importantly, it works better. Same editorial focus you’re used to: campaigns that actually change behaviour, not just win awards. Now you can f

Worth checking out if you use the site, or if you just want to see what fifteen years of stubbornness looks like when it finally pays off.
Back to regular updates here soon.