July Picks

Sorry I’m so late with last month’s highlights. Two words: Summer Holidays. I missed the deadline but you shouldn’t miss these case studies.

Joaquin’s First School Shooting — Activation Ideas

A children’s book on gun violence for childish politicians. Sadly this has to exist but it’s one of my favourite campaigns of the year.

Activation IdeasDani Comar

The Artois Probability — Activation Ideas

What are the chances of Stella Artois doing product placement centuries before it became a thing? Well, someone did the maths. Cannes Lions 2023 Creative Data Grand Prix.

Activation IdeasDani Comar

Turn your Back — Activation Ideas

Dove has done it again, this time taking a stand against hyperrealistic beauty filters that create unrealistic beauty expectations. Simple and powerful. Cannes Lions 2023 Media Grand Prix.

Activation IdeasDani Comar

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Team Barbie or Team Oppenheimer? Two amazing blockbusters but one gets an Academy Award for Best Marketing. Here’s a thread on the most powerful ideas from the Barbie marketing machine:

Keep in touch?

Expect a brief email every month with a handful of case studies and other recommendations. Occasionally a second themed-update mid-month. The first ‘special edition’ went out in June:

Every Cannes Lions Activation Grand Prix Ever 🏆

Cannes Lions is turning 70 this June, so let’s celebrate taking a trip back in time! Today we’ll dive into how Activation has grown and changed over the years. With each phase, the stories got richer and the wins got bigger. Get ready to witness how these trailblazing

Dani ComarDani Comar

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