Obviously June came with an influx of great new case studies fresh from the French Rivera. Check out these year’s Grand Prix winners of the Experience Track
The First Edible Mascot — Activation Ideas
A sponsorship to die for. The mascot, that is. 2024 Cannes Lions Brand Experience & Activation Grand Prix.
Dani Comar
Brand Experience & Activation Grand Prix
Refurb — Activation Ideas
What if all electronics companies went refurbished-first to fight waste and landfills? Philips thought so and with a case study featuring outstanding results and ROI took home the 2024 Cannes Lions Creative Business Transformation Grand Prix. Apple, Samsung, take note please.
Dani Comar
Creative Business Transformation Grand Prix
Cars to Work — Activation Ideas
Another great example of innovation in commerce rather than in product, to close the deal and fulfil a brand promise. Probably one of the first non-ecommerce winners in this category. Took home the 2024 Cannes Lions Creative Commerce Grand Prix.
Dani Comar
Creative Commerce Grand Prix
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All the Brand Experience and Activation Grand Prix winners to date.
Every Cannes Lions Activation Grand Prix Ever 🏆
Cannes Lions is turning 70 this June, so let’s celebrate taking a trip back in time! Today we’ll dive into how Activation has grown and changed over the years. With each phase, the stories got richer and the wins got bigger. Get ready to witness how these trailblazing
And the ongoing Cannes 2024 winners feed updates.
cannes lions 2024 — Blog — Activation Ideas
The most inspiring creative commerce, brand experience & activation ideas. Curated, sorted and free.
Dani Comar
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