June Picks (the Cannes Edition)

Time flies when you’re having fun. And with all Cannes winners being announced fast and furiously I’ve almost forgot to send out the monthly roundup with the best campaigns. Really top work this month so be sure to check the site for more.

Life Extending Stickers — Activation Ideas

There are few and far in between the opportunities in which an idea ticks all the boxes, driving awareness and conversion at the same time, while doing good and in and effortless way. This is one of them, using an overlooked in-store media space to drive behaviour change. Brownie points for the simp

Activation IdeasDani Comar

The Lost Ride — Activation Ideas

Truly innovative thinking that differentiates a commodity brand through service.

Activation IdeasDani Comar

The Subconscious Order — Activation Ideas

Removing friction completely, this app that allows your subconscious to order food got the Cannes Lions 2023 Creative Commerce Grand Prix.

Activation IdeasDani Comar

World Cup Delivery — Activation Ideas

100% idea. 0% media spend. Well deserved Cannes Lions 2023 Mobile Grand Prix.

Activation IdeasDani Comar

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June was all about Cannes. To get the list of all winners, check Cannes Lions’ official page: Love the Work.

The Work |

The best creative deserves its own space

The Work

Of course not all of us have a subscription. Apart from those activation ideas featured on my site, you can also try Love the Work More More, a wider —albeit unsorted— collection of Cannes-winning work gathered from publicly available sources.

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Inspiration should cost nothing to love.

Keep in touch?

Expect a brief email every month with a handful of case studies and other recommendations. Occasionally a second themed-update mid-month. The first ‘special edition’ went out last month. In case you missed it, you can find it here:

Every Cannes Lions Activation Grand Prix Ever 🏆

Cannes Lions is turning 70 this June, so let’s celebrate taking a trip back in time! Today we’ll dive into how Activation has grown and changed over the years. With each phase, the stories got richer and the wins got bigger. Get ready to witness how these trailblazing

Dani ComarDani Comar

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