It’s been a full year of Activation Ideas monthly picks and I wanted to thank you for sharing the ride. This is a special mid-month edition with the most popular posts of 2023, in case you missed the ones that caught everyone’s attention.
#10
6ourbon 7ime — Activation Ideas
Many brands try to ‘own’ the happy hour, but never done with such class and craft.
Dani Comar
#9
The Impossible Combo — Activation Ideas
Not Fries King.
Dani Comar
#8
The Ad Break Championship — Activation Ideas
Product demo meets gaming while pre-emptying the competition.
Dani Comar
#7
Project #ShowUs — Activation Ideas
Since advertising is at the core of establishing rigid beauty stereotypes, it seems very appropriate to challenge those stereotypes at the source. Why not get marketers to choose diverse beauty when promoting their brands?
Dani Comar
#6
The Spotify Charthack — Activation Ideas
Know thy platform.
Dani Comar
#5
A.I. Ketchup — Activation Ideas
It was only a matter of time before we start to see A.I. everywhere in campaigns.
Dani Comar
#4
Offline Hour — Activation Ideas
Because Earth Hour is not enough. And free pizza.
Dani Comar
#3
Life Extending Stickers — Activation Ideas
There are few and far in between the opportunities in which an idea ticks all the boxes, driving awareness and conversion at the same time, while doing good and in and effortless way. This is one of them, using an overlooked in-store media space to drive behaviour change. Brownie points for the simp
Dani Comar
#2
Sound Tour — Activation Ideas
The experience-enhancing power of sound, brought to you by Spotify and some beautiful art installations.
Dani Comar
#1
International Women’s Day 2023 — Activation Ideas
Here’s a collection of campaigns recognising and empowering women over the years. And Happy Women’s Day to all the women in advertising too, it ain’t the easiest of industries to succeed on.
Dani Comar
You might also like
Here’s a great review of the one that started it all.
Spotify Wrapped: a UX review
They went big in 2023. Did it work?
Rosie Hoggmascall
Thanks again and looking forward to a great 2024!
