Mar ’24 Picks

The first two picks of the month demonstrate the power (and budgets) of brands to make a difference when they set on doing so. The third one is more on the fun side, still notable in overcoming a very adverse market environment through a simple idea.

Dreamcaster — Activation Ideas

A tech-enabled first, and a game-changer for the visually-impaired community. Through a combination of data, AI, sensors, gear and a year-long training, the beer brand created a one-of-a-kind sponsorship where a blind person became a NBA commentator live.

Activation IdeasDani Comar

Pre-Loved Island — Activation Ideas

Turning an icon of fast-fashion into an ambassador for sustainable clothing.

Activation IdeasDani Comar

I See Coke — Activation Ideas

Turning a hundred years of product placement into an interactive shoppable experience through a native Alexa skill.

Activation IdeasDani Comar

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Check this microsite for an example of data visualisation at its best. Why presenting facts does not need to equal ‘boring’.

What Makes an Album the Greatest of All Time?

Examining 30 years of Rolling Stone’s “Greatest Albums of All Time” Rankings

The PuddingMatt Daniels, Chris Dalla Riva

And on the topic of AI. Could ChatGPT come up with an iconic idea like ‘Dumb Ways To Die’? Well, the creators of DWTD put it to the test. Spoiler alert: It didn’t but the results are not as bad as you would imagine. In my view, high end human creativity will only be expanded by AI, not replaced. But 99% of a mindless advertising industry will be affected. What do you think?

Ben Lilley on LinkedIn: #boombeatssafety #advertisingandmarketing #advertising #marketing #brand… | 89 comments

Could AI have come up with our iconic “Dumb Ways To Die” campaign? To find out, we gave our original Metro Trains brief to ChatGPT. Then visualised its top 3… | 89 comments on LinkedIn

LinkedInBen Lilley

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