May ’24 Picks

Spring is in the air and new case studies are in full bloom. Check the site often in June to stay up to date on the potential contenders for Cannes 2024.

Icons — Activation Ideas

Not a campaign per se, but one of the coolest experiences Airbnb has ever offered. You can now book iconic places like fictional houses, celebrity homes and museums.

Activation IdeasDani Comar

DiversiTree Project — Activation Ideas

Pretty unconventional way of promoting OTC products, well researched and executed.

Activation IdeasDani Comar

The Inflation Cookbook — Activation Ideas

An end—to-end platform that includes data, app, inspiration and delivery, beautifully produced and communicated to help Canadians fight inflation through more thoughtful purchases.

Activation IdeasDani Comar

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Do you want to see how the Brand Experience and Activation category has evolved over the years? Check last year’s trip down the memory lane, in case you missed it.

Every Cannes Lions Activation Grand Prix Ever 🏆

Cannes Lions is turning 70 this June, so let’s celebrate taking a trip back in time! Today we’ll dive into how Activation has grown and changed over the years. With each phase, the stories got richer and the wins got bigger. Get ready to witness how these trailblazing

Dani ComarDani Comar

And for those out there looking for new and classic ways of getting ideas flowing, bookmark these tools for better thinking. Always handy for workshops.

Tools for better thinking

Collection of thinking tools and frameworks to help you solve problems, make decisions and understand systems.

Untools

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Expect a brief email every month with a handful of case studies and other recommendations. Occasionally a second themed update mid-month.

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