With Clio, One Show, AD&D winners already announced —and Cannes around the corner— hese are some of the freshest case studies in activation, brand experience and creative commerce that you shouldn’t miss.
Dubbing Factory — Activation Ideas
Pretty great use of a platform tool to create great community engagement.
Dani Comar
The Last Photo — Activation Ideas
Haunting campaign to raise awareness on mental health and look out for those around you.
Dani Comar
Bring Home the Bud — Activation Ideas
Qatar banned alcohol from the World Cup matches. Not cool when one of the main sponsors is beer. Yet, what could have been a massive PR failure turned into an amazing promotional opportunity. Well played, Bud.
Dani Comar
Triangle Tracker — Activation Ideas
Sometimes the best option is to take a simple idea and turn up the volume to the max.
Dani Comar
You might also like
This month, something useful —I hope. With new AI tools cropping up faster than you can blink, check out these sites to stay on top of the noise.
Futerepedia is a a great tool to keep track of them while Gold’s Guide to AI is a great blog/newsletter to make sense of it all.
Futurepedia - The Largest AI Tools Directory | Home
Futurepedia is the largest AI tools directory. Browse 1500+ AI tools in 50+ categories like copywriting, image generation and video editing. Search and filter the tools by categories, pricing and features.
Gold’s Guide to AI
The humanities of artificial intelligence.
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Expect a brief email every month with a handful of case studies and other recommendations. Occasionally a second themed-update mid-month. Short and sweet, no spam, pinky promise. However, if you decide to unsubscribe, the link is below. No hard feelings.
