November Picks

This month, the highlights are ideas that leverage design to change behaviour.

Milk Manga — Activation Ideas

Technically called bundling, you get something you want in exchange for something you don’t really want. Clever way to get Japanese kids to finish their milk.

Activation IdeasDani Comar

Magic Audios — Activation Ideas

I love it when a conventional feature is used in a new way for the first time. Chat audios, not so much.

Activation IdeasDani Comar

My Japan Railway — Activation Ideas

Stamp collection —physically or digitally— to encourage participation is not new but the level of craft, integration and cultural impact of this campaign is outstanding. Not only is beautifully produced, it comes from well-researched traditions, and uses contemporary tools and methods to bring the

Activation IdeasDani Comar

You might also like

The best interface is no interface. An ex-Apple engineer that worked on the original iPhone built a new kind of product that takes advantage of hardware and software emerging technologies to promote a more human interaction with our devices —or more pervasive, depending how you see it. Worth keeping an eye on how this evolves in any case.

Order Ai Pin Now

Humane logo

Keep in touch?

Expect a brief email every month with a handful of case studies and other recommendations. Occasionally a second themed-update mid-month.

Please share with friends if you found it useful. Others might enjoy these updates too. As always, short and sweet, no spam, pinky promise. However, if you decide to unsubscribe, the link is below. No hard feelings.