Oct ’24 Picks

From embracing amateur design against all guidelines rules, to product development at the speed of the internet, this month’s ideas challenge the notion of what’s possible.

Thanks for Coke-Creating — Activation Ideas

Embracing amateur design around the world. Terrific idea and perfectly crafted case study. Like the little touch of multiple boards featuring different Coke-creators. Or they just couldn’t decide?

Activation IdeasDani Comar

Room for Everyone — Activation Ideas

Another attempt from Mastercard to promote inclusion, this time with a slightly different twist. Winner of the 2024 Cannes Lions Creative Data Grand Prix.

Activation IdeasDani Comar

Seemingly Ranch — Activation Ideas

Product development at the speed of social media with insane results. A marketing team dream.

Activation IdeasDani Comar

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I’m a great believer and practitioner of using behavioural science to create better and more useful activation ideas. But not everyone uses this knowledge for good and try to trick people into buying their products. This website is some sort of ‘Defence Against the Dark Arts’ course, with a dedicated ‘Hall of Shame’ and all.

Deceptive Patterns (aka Dark Patterns) - spreading awareness since 2010

The original website about deceptive patterns (also known as “dark patterns”) - tricks used in websites and apps that make you do things that you didn’t mean to, like buying or signing up for something.

Deceptive Patterns logo (aka 'Dark Patterns')

And if you’re interested, Rory Sutherland came to talk about some of these secrets too on Ali Abdaal’s popular podcast, Deep Dive.

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