October Picks

Commerce and purpose keep dominating the award shows, demonstrating that there’s always room for brands to turn conventional tactics into powerful experiences or give back to the community.

Heaven Fish — Activation Ideas

Turning a natural phenomenon into a marketing one.

Activation IdeasDani Comar

OREOcodes — Activation Ideas

Do you see cookies in the barcodes? If so, they could be turned into real ones.

Activation IdeasDani Comar

Fabric of England — Activation Ideas

A powerful infographic to show the fabric of society.

Activation IdeasDani Comar

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From my alma mater, which is turning 75, a ‘reprint’ of the David Ogilvy’s best quotations, from books and internal correspondence, available from free in PDF format.

Ogilvy 75 — Quotations of David Ogilvy | Ogilvy

A collection of David Ogilvy’s quotations – a timeless treasure trove of wit, insight, and audacious candor. Read Ogilvy 75 — Quotations of David Ogilvy by Devika Bulchandani,Liz Taylor at Ogilvy.

OgilvyDevika Bulchandani and Liz Taylor

And this might be a little self-referential but I love the reflection on this post of friend and partner Julián Hernández on the close relationship and complementation between advertising and experiential marketing.

Julián Hernández on LinkedIn: #immersiveart #behaviourchange #activation #creativeadvertising…

Advertising makes the film. Activation builds the theme park. Not my words, but Dani Comar's. One of my favourite creatives ever, and an expert in…

LinkedInJulián Hernández

My original quote goes by...

If advertising is the movie, brand experience is the theme park.

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