As I comb through the lesser known award-winners hidden in the myriad categories of Cannes, Clio, and One Show, many gems keep appearing. Stay tuned in the next few months.
Pub Museums — Activation Ideas
I love it when brands take on interesting challenges and add a completely unexpected twist that seems so obvious in retrospective. This is a gem of an idea. The only flaw in my opinion, wouldn’t it have made so much more sense for Guinness ?
Dani Comar
855-How-To-Quit-(Opioids) — Activation Ideas
Design of a whole experience (rather than just visual design) can have an invaluable impact on behaviour and lives.
Dani Comar
Long-Lasting Reviews — Activation Ideas
A simple idea made big. To champion durability and sustainability, French home products retailer tweaked their customer reviews to reflect and act on long-term satisfaction, creating waves of positive actions.
Dani Comar
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