September Picks

Some seriously difficult challenges and unconventional solutions this month. Enjoy!

The Elections Edition — Activation Ideas

Brand actions speaks much louder than ad campaigns.

Activation IdeasDani Comar

The Last Performance — Activation Ideas

Product placement is well known and utilised. But this “service placement” done by an insurance company with “testimonials” from killed-off TV show characters is a well-deserved winner of the Cannes Lions 2023 Health & Wellness Grand Prix.

Activation IdeasDani Comar

See my Skin — Activation Ideas

Totally overlooked issue. Vaseline brought diversity to skin medical diagnosis, allowing people of colour find their potential condition (something impossible to do through regular search engines) and aid the early detection of cancer.

Activation IdeasDani Comar

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Expect a brief email every month with a handful of case studies and other recommendations. Occasionally a second themed-update mid-month.

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