What caught my eye in February
I’ve started grouping campaigns by theme on the site. Our Valentine’s collection was called “Love is Earned” and it’s about loyalty programmes that actually work for a second date. You
Activation Ideas
Monthly picks
Three ideas from January that are worth your time
Quick note before this month’s picks: The newsletter is back to its monthly rhythm. The site rebuild is done —better search, proper filters, cleaner navigation.
Now I’m working out what this
2025 Picks
As you know, I’ve spent the last few months rebuilding Activation Ideas to make the search faster, the filters incremental, and many other quality-of-life improvements that I hope will pay off in
It’s done
Remember that message from a few months ago about rebuilding Activation Ideas?
It’s live now. New search that actually works. Filters that make sense. Navigation that helps instead of gets in the
Where I’ve been (and where we’re going)
You might have noticed things have gone quiet around here.
The weekly posts became far in between. The newsletters stopped. Not because I ran out of ideas or lost interest, but because I’