Where I’ve been (and where we’re going)
You might have noticed things have gone quiet around here.
The weekly posts became far in between. The newsletters stopped. Not because I ran out of ideas or lost interest, but because I’
Activation Ideas
Monthly picks
Apr ’25 Picks
These month’s ideas you can’t miss come in very different flavours. A PR stunt powered by a small business transformation, one of the most insightful creative commerce ideas I’ve seen
Mar ’25 Picks
This month is all about time: A promo that takes you back decades, a classic case study from decades ago and a packaging design that screams NOW. Take a look at these gems
Feb ’25 Picks
Data could be a powerful and fun storytelling device. Check three great examples that you might have missed this month.
Time-Fighters Program — Activation IdeasGreat example of brands looking way beyond their own products.
Jan ’25 Picks
We start the year in the area of location-based marketing with some fresh ideas about how to attract and keep customers close. Some really non-conventional solutions here.
Next to Stok’d — Activation IdeasLove