Portfolio

The project started as a conventional tactical brief: ‘We want to sell more of our plain chocolate bars’. We turned it into a more interesting and strategic problem: How could we transform an

This campaign shows the evolution of my thinking about brands and my belief in building long-lasting collaborative relationships with clients. Some time ago I worked on redefining Milo’s brand purpose, moving the

Cebu Pacific, the Philippines’ leading airline, wanted to boost their share of Hong Kong travellers during monsoon season with nothing else than standard fare discounts. We thought of a way to make the

Hennessy X.O had globally launched a masterful film visualising the 7 different flavour notes of their iconic cognac. But the whisky-loving Japanese market wouldn’t fully grasp the intricacies of cognac unless

Lifebuoy’s brand purpose is to bring health and hygiene to a billion people are its communications have been consistently delivering the same educational messages for years. But there’s more to behaviour