Portfolio

We were tasked by Coca-Cola to do a ‘feel-good’ campaign for Christmas. We read that as doing something meaningful that could spread the brand’s message of ‘happiness’ to more people. In partnership

This time around I was asked to co-lead the teams that would take Milo one step closer to becoming an iconic global brand. In another international effort that involved many collaborators and stakeholders,

Jaguar had launched the F-Pace, the brand’s answer for the lucrative 4-wheel drive market. In countries where Jaguar had equity, the new vehicle was an instant success. That wasn’t the case

We were given the chance to launch the first Hard Rock Hotel in Asia. Instinctively we turned to the well-known rock memorabilia that made Hard Rock Cafe famous in the first place and

The best intentions get lost in the execution, something Unilever has learnt the hard way when reaching rural India. As part of their school programme, the company have equipped thousands of establishments with