Over the years, we’ve developed many campaigns for Coke in different markets across the Asia Pacific. Here are some of the most unconventional brand experiences we have created for the brand.
This was one of the first attempts of making Coke’s packaging interventions more relevant to the Chinese market and boost Lunar New Year sales.
In targeting the youth, we looked at their pain points and tried to provide solutions. This one uses innovation to share ‘battery’ happiness.
Finally, a quirky collaboration with Japanese inventor/artist Jun Fujiwara to link Coke with music in an unconventional way.
Credits
This idea would not have happened without the outstanding people I had the privilege to work with. I want to give due credit to Nuno Lemos, Wei Kit Fong, Mahesh Neelakantan, Chris Gurney and Chris Martell.
