Activation Ideas

A very emotional take for Christmas from the brand that popularised the image of Santa, and a couple of very unexpected combinations to start the year inspired. Beyond the monthly highlights, check the

It’s been a full year of Activation Ideas monthly picks and I wanted to thank you for sharing the ride. This is a special mid-month edition with the most popular posts of

We closed the year with a few social media driven gems from 2023. Thanks for being around and I hope you’re getting value from both, the website and these monthly highlights. Michelob

This month, the highlights are ideas that leverage design to change behaviour. Milk Manga — Activation IdeasTechnically called bundling, you get something you want in exchange for something you don’t really want. Clever

Commerce and purpose keep dominating the award shows, demonstrating that there’s always room for brands to turn conventional tactics into powerful experiences or give back to the community. Heaven Fish — Activation IdeasTurning